Vous avez peut-être remarqué que tous les sites web commencent à se ressembler ces jours-ci. Bien que cela puisse sembler limitatif en apparence, il y a en fait de nombreux avantages à adhérer à un ensemble standardisé de modèles et d’éléments offerts par les outils de création de sites web comme WordPress. Ces tendances rendent non seulement la navigation plus uniforme et plus intuitive, mais offrent également une myriade d’avantages aux concepteurs et aux développeurs eux-mêmes. Quelles sont donc les principales tendances qui contribuent à la normalisation après la création des sites web et comment pouvez-vous les adopter ? Passons en revue quelques outils et éléments communs que les concepteurs de sites web utilisent aujourd’hui pour révolutionner l’expérience des sites web modernes.
1. Tendances en matière de conception conviviale
Des mises en page pleine largeur, une image ou une vidéo pleine largeur dans l’espace des héros, un design plat pour plus de simplicité, un texte centré, un logo aligné à gauche, des superpositions blanches ou noires, des menus de hamburgers, une iconographie et des couleurs vives, voilà autant de tendances qui, bien qu’elles paraissent simples en apparence, ont en réalité fait leurs preuves pour créer une expérience plus engageante. Les sites web réactifs ou mobiles permettent également une flexibilité et une adaptabilité incroyables qui permettent d’utiliser au mieux les écrans et de créer une expérience utilisateur plus interactive sur tous les appareils. La fonctionnalité et l’accessibilité de ces tactiques sont ce qui rend ces tendances préférables aux concepteurs, aux développeurs et aux utilisateurs finaux.
2. Des cadres efficaces
Une autre raison pour laquelle ces éléments sont si répandus est l’essor des cadres d’entrée. Généralement, ils sont livrés avec des mises en page et des styles pré-établis, des systèmes de grille, des styles de texte et une myriade de boutons et d’éléments. Tous ces éléments contribuent à simplifier le développement d’un site, de sorte qu’au lieu de repartir de zéro à chaque fois, il existe déjà un point de départ facile sur lequel construire. Les délais d’exécution sont ainsi plus courts et les coûts réduits.
3. Engager les plateformes médiatiques
La prise en charge par les navigateurs de fonctions telles que le marketing audio et vidéo sans l‘utilisation de Flash ou d’autres plugins permet des applications encore plus intéressantes. La dégradation des navigateurs à problèmes, comme Internet Explorer, fait que les développeurs n’ont plus besoin des hacks CSS et des retours en arrière des navigateurs qui étaient nécessaires il y a cinq ou six ans. La vidéo plein écran étant omniprésente, il est important de se rappeler que sa prédominance est due à la disponibilité de plates-formes technologiques, qui la rendent relativement facile à réaliser et à perfectionner.
Ainsi, même si le web commence à ressembler à une vidéo de Robert Palmer pleine de modèles qui se ressemblent tous, la créativité n’est pas morte. En fait, la technologie dont nous disposons n’a jamais été plus puissante ou plus native qu’aujourd’hui – c’est une période très excitante pour les concepteurs, les développeurs et les entreprises qui sont prêts à adopter de nouvelles tendances. En fin de compte, les outils de création de sites web élèvent les sites de surface pour offrir des expériences favorables, intuitives et personnalisées sur le web.
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